The Burgerman cometh
Every time I go back there's a light trepidation. Every new site I try there's a little fear. Will this be the point they jump the shark?
Thankfully not it would seem. And I've even tried to catch them out with a Saturday early dinner in the Westfield Shopping Centre branch.
There's a constant level of innovation on the menu; most recently with the 'Chilli Queen', a collaboration with the Admiral Coddrington's Fred Smith. Other than the semi-regular specials they have a classic, cheese, cheese and bacon, chicken or veggie variants. It's clear what they master in and they don't try anything special. They've also focussed on the beers, introducing a short but solid craft ale menu to go alongside.
Most importantly they get the fundamentals right. The burgers are tasty, fresh and well prepared to a consistent quality. Sides are high quality, grease free and tasty. The staff are universally happy, attentive and well drilled and the spaces while different are all clean and decorated to a similar simple formula.
All in, a chain I'm delighted to see growing and growing. Assuming the standards remain as high as they have I'll keep coming back on a regular basis.
And my first review from mid 2010, the Wellington Street restaurant is still the one I go back to most often...
Where: Byron Hamburger, Covent Garden
With who: Roger the Dodger
How much: £15 a head for the Byron Burger, fries and a chilled bottle of Peroni
I've been semi-resisting this one for a while. I hate to say it, but I thought that there may be a few too many burger reviews around at the moment. To be honest, I always thought there were few bigger burger fans than me, until I started writing me blog and realised that I was a rank amateur. I've mentioned it before, but have a look at A Hamburger Today if you want to understand true obsession.
The Dodger and I had a pleasant afternoon meeting over a couple of beers (I love my job sometimes) and decided to grab a bite before heading off. In a sheep like tourist packed strip of chain restaurants running along the arse of Covent Garden towards the Strand, Byron doesn't initially stand out. It's a fairly substantial chain of its own now, ten restaurants strong stretching from Kingston to Canary Wharf. Despite my misgivings of chain restaurants generally, I have to admit that Byron appears to be really rather quite good. It's a clean, tiled room with church hall style chairs and basic decor. There's a cavernous space downstairs that I hope fills out regularly.
It was a quick bite, post and prior to a few beers. I went for the Byron Burger and courgette fries. Never having had courgette fries, I was pleasantly surprised. Soft and juicy courgette strips, in a light and crispy batter. Perfect. The burger was cooked medium, with a beautiful pink colour. The charred flavour I was hoping for only came through in the last last few mouthfuls but it was there, and it was good. There was a nice tang to the cheese, though the bacon was a little thick and came away in lumps.
UPDATE - Byron Soho Sept 2010
The old Intrepid Fox on Wardour Street was a proper dive pub. Full of bikers, rockers and various other ner-do-wells, listening to rock music. Dingy, black and somewhere you could always get a pint. I was deeply saddened when it went the way of the developers.
And when they announced plans for a gourmet fast food restaurant underneath the luxury city centre flats I shrugged sadly and composed eulogies to old Soho.. So I was pleasantly surprised when it turned into a Byron. Service is as friendly as the others, food just as good, if not a little better. Maybe there is hope for Soho yet.

